Sara Steele-Rogers is the founder of bWell Marketing, focusing on the intersection of wellness, community and social media. She spoke about the changing landscape of social media and fitness at our May 2016 event at Wayfair.
How (and when) did you get into your current field or company?
I started my company in February after working as Eventbrite’s Senior Marketing Manager for four years. Community and digital marketing is something that’s always excited me, so I decided to create a niche for myself incorporating my personal and professional interests.
What does a typical day look like for you?
I’m a morning person, so I generally get up before the sun to either work or work out (Flywheel and Flybarre are my favorites). After that, I catch up on emails, Google alerts and industry news. The rest of my days is based on my clients needs, whether that be launching or maintaining social media channels, creating ambassador programs, planning events or 1:1 sessions. I’ve also begun teaching indoor cycling and muscle conditioning classes, so those are integrated into my routine a few times a week. My evenings are generally spent with friends, whether going to one of our old standby restaurants or trying somewhere new.
What is the favorite part of your day?
Waking up before everyone else and strolling the city when no one else is around.
What excites you about working in your industry?
The ability to support individuals and businesses that want to improve how humans work and live.
What is the best piece of advice you have been given?
“The past only exists if you let it” and “Don’t take life too seriously”. These two pieces of advice are incredibly empowering and have helped me work through difficult times both personally and professionally.
What other women inspire you?
Brene Brown’s work, particularly her Power of Vulnerability TED Talk and book, Daring Greatly, have inspired me to live a more fulfilled life by being comfortable with being vulnerable. Whenever I’m feeling lost or down, I revisit her TED Talk. I suggest everyone watch it.
What is something that most people don’t know about you?
I invented two Crayola products! Strange but true.
What do you geek out about?
Experiences, not things! I’ve been fortunate to be able to travel a great deal over the past year and it’s been a great reminder that travel really is the best teacher.