How (and when) did you get into your current field or company?
My first marketing job was with Procter & Gamble. I worked on the Gillette Venus brand where I focused on developing new products, advertising campaigns, brand strategy, and white space market expansion (e.g. India, Latin America).
I moved into tech about a year and a half ago when I joined Catalant as their head of marketing. While the move from a global CPG enterprise to a B2B tech startup was quite a leap, P&G provided me with an excellent foundation for how to build a brand, understand consumers, structure messaging, etc.; marketing skills that are essential across company size and industry.
What does a typical day look like for you?
With two sons (2 years old and 6 months old), my mornings are a flurry of diapers and bottles.
Once at the office, much of my day is spent working with my team across three main areas: brand awareness, lead generation, and conversion. Inherent to a fast growing company, I also spend time thinking about how we need to grow the team, and recruiting the best and brightest to join our squad. In addition, I spend a lot of time collaborating with other functions within our organization, namely Sales, Product, and Supply, to ensure alignment. Lastly, I work with the executive team on major strategic questions about how we want to build and scale the company.
By 5:30pm, I am dashing out the door to get home to my boys. Then it’s family time until around 8pm, when I hop back on my computer to wrap up some work from the couch.
What is the favorite part of your day?
From a family perspective, I’m partial to mornings. While it’s a complete circus, it’s my circus.
At work, I love brainstorms. I get energy and inspiration from collaborating with others. Every day we are testing and learning new ideas and strategies to grow the business.
What excites you about working in your industry?
It’s hard for me to imagine a more exciting place to work than Catalant. For those of you not familiar with Catalant, we provide companies with on demand access to a marketplace of over 32K experienced business professionals and boutique consulting firms. In short, we are changing the way that companies access the world’s best talent. At the same time, we are enabling talented women and men everywhere to work differently, leveraging the freelance economy to work on what they want, when they want, and from where they want. It’s exciting work, and extremely fulfilling.
What is the best piece of advice you have been given?
“Time is your most precious resource – use it wisely.”
What is your favorite part of being a woman in STEM?
There is never a line for the women’s bathroom (shamelessly stole that from a colleague). But in all seriousness, I am continuously impressed by the incredibly supportive community of women in this industry.
What other women inspire you?
My mother died when I was an infant, but I have been very fortunate to grow up with the most amazing stepmother who has been inspiring me for the last 24 years. She is passionate, intelligent, loyal, has an extremely strong moral compass, and stands by her convictions. She has done everything from State Department protocol, to motherhood, to prison ministry. She is incredible.
What is something that most people don’t know about you?
I love to draw, but I’m too self-conscious to show my work to anyone except family.
What do you geek out about?
Puzzles! Crosswords, Sudoku, traditional puzzles…I’m an addict.